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“何以為家？” 是每個(gè)人心底都曾泛起的叩問 — 是遮風(fēng)擋雨的空間，是觸手可及的溫暖，還是藏著生活細(xì)碎美好的港灣？2009 到 2025，尚豪美家用 16 年時(shí)光，在陶瓷行業(yè)的深耕里，慢慢勾勒出屬于自己的答案。

2025 年 10 月 16 日，這場(chǎng)關(guān)于 “家” 的探索將迎來新的里程碑 — 尚豪美家新展廳開業(yè)盛典即將啟幕。這不止是一間展廳的亮相，更是一場(chǎng) “未來家生活” 的預(yù)演，邀你一起解鎖 “家” 的更多可能。

What constitutes a home? It is a question that has stirred within every heart – is it a space sheltering from wind and rain, warmth within reach, or a haven harbouring life's small, beautiful moments? From 2009 to 2025, over sixteen years, Shanghaomeijia has gradually sketched its own answer through deep cultivation within the ceramics industry.

On 16 October 2025, this exploration of ‘home’ reaches a new milestone — the grand opening of Shanghaomeijia's new showroom. This unveiling is not merely a showcase; it is a preview of ‘future home living’, inviting you to unlock the boundless possibilities of what home can be.

01

何以筑家？16 年初心，終獲行業(yè)權(quán)威認(rèn)證

從 2009 年品牌創(chuàng)立的那天起，尚豪美家就沒停下 “為家筑好磚” 的腳步。16 年里，從緊跟行業(yè)趨勢(shì)到深耕產(chǎn)品研發(fā)，從專注品質(zhì)制造到探索品類創(chuàng)新，每一步都踏在 “讓家更美好” 的初心上。

而這場(chǎng)開業(yè)盛典，將為這份初心鍍上更厚重的認(rèn)可 —廣東陶衛(wèi)工業(yè)研究院將親臨現(xiàn)場(chǎng)，正式授予尚豪美家 “暖質(zhì)磚開創(chuàng)者” 稱號(hào)。這不是簡(jiǎn)單的榮譽(yù)，而是行業(yè)對(duì)品牌創(chuàng)新實(shí)力的高度肯定，更是尚豪美家從 “陶瓷制造” 邁向 “品類創(chuàng)造” 的關(guān)鍵里程碑，標(biāo)志著 “暖質(zhì)磚” 這一全新品類，正式在行業(yè)里站穩(wěn)腳跟。

Since its founding in 2009, Shanghao Meijia has never ceased its mission to ‘build homes with quality tiles’. Over 16 years, every step – from tracking industry trends to deepening product R&D, from focusing on quality manufacturing to exploring category innovation – has been guided by the original aspiration to ‘make homes more beautiful’.

This grand opening ceremony will bestow even greater recognition upon this founding vision. — The Guangdong Ceramic Sanitary Ware Industry Research Institute will be present to formally confer upon Shanghaomeijia the title of ‘Pioneer of Warm-Quality Tiles’. This is not merely an honour, but a profound endorsement of the brand's innovative prowess by the industry. It marks a pivotal milestone in Shanghaomeijia's evolution from ‘ceramic manufacturing’ to ‘category creation’, signifying that the entirely new category of ‘warm-quality tiles’ has firmly established itself within the sector.

02

 何以暖家？暖質(zhì)磚革新，重新定義家的溫度

暖質(zhì)磚” 究竟是什么？它不是一句流于表面的營銷口號(hào)，而是尚豪美家深耕家居需求 16 年后，為 “家的溫暖” 交出的系統(tǒng)性解決方案 — 從磚體的核心工藝到空間的情感傳遞，每一處細(xì)節(jié)都藏著對(duì) “暖家” 的深度思考，從物理層面到情感層面，它把抽象的 “溫暖” 拆解成可感知的生活體驗(yàn)：

光感上，摒棄傳統(tǒng)瓷磚的強(qiáng)反光痛點(diǎn)，采用特殊釉面工藝讓光線折射更均勻柔和，清晨陽光灑進(jìn)客廳時(shí)，磚面不會(huì)刺眼反光，反而像一層柔光濾鏡，讓整個(gè)空間透著自然的暖意；傍晚開燈后，磚體又能細(xì)膩承接燈光，避免明暗斑駁，讓房間始終保持通透溫潤的氛圍。

In terms of light perception, it overcomes the harsh glare associated with traditional tiles through a special glazing technique that ensures more even and gentle light diffusion. When morning sunlight streams into the living room, the tile surface does not produce blinding reflections but instead acts like a soft-light filter, imbuing the entire space with a natural warmth. Come evening, once the lights are switched on, the tiles delicately diffuse the illumination, preventing harsh shadows and ensuring the room maintains a consistently luminous and cosy ambience.

觸感上，徹底打破 “瓷磚 = 冰冷” 的固有認(rèn)知。通過優(yōu)化磚體配方與表面處理技術(shù)，暖質(zhì)磚的觸感告別了堅(jiān)硬生冷，取而代之的是類似天然石材的溫潤細(xì)膩 — 赤腳踩在上面，沒有傳統(tǒng)瓷磚的涼感刺骨，反而能感受到微微的溫潤質(zhì)感；孩子趴在地上玩耍、老人靜坐休憩時(shí)，指尖觸碰或身體貼近的瞬間，都能減少冰冷帶來的距離感。

To the touch, it completely shatters the preconception that “tiles = cold”. Through optimised tile formulations and surface treatment techniques, Warm-Touch tiles bid farewell to hardness and chilliness, replacing them with a warmth and smoothness reminiscent of natural stone. Walking barefoot upon them, one feels none of the bone-chilling cold of traditional tiles, but rather a subtle, gentle warmth. Whether children are crawling on the floor or elders are seated in quiet repose, the instant their fingertips touch or their bodies come into contact with the tiles, the sense of distance created by coldness is diminished.

安全上，以家庭全成員需求為核心做足防護(hù)。磚面經(jīng)過防滑處理，即便遇到水漬也能保持穩(wěn)定摩擦力，大大降低老人、小孩滑倒的風(fēng)險(xiǎn)；同時(shí)提升磚體的耐磨抗沖擊性能，日?？呐?、重物碾壓不易留下痕跡，長期使用依舊能保持完好狀態(tài)，讓家的溫暖多一份安心保障。

Safety-wise, comprehensive protection is prioritised to meet the needs of every household member. The tile surface features anti-slip treatment, maintaining stable friction even when wet to significantly reduce the risk of slips for the elderly and children. Simultaneously, enhanced wear resistance and impact resilience ensure daily knocks and heavy object impacts leave minimal marks, preserving the tiles' pristine condition over time. This adds an extra layer of reassurance to your home's warmth and comfort.

健康上，從源頭守護(hù)家居環(huán)境。嚴(yán)選低輻射、無重金屬的環(huán)保原料，經(jīng)過高溫?zé)坪笥泻ξ镔|(zhì)釋放量遠(yuǎn)低于行業(yè)標(biāo)準(zhǔn)，守護(hù)全家人的呼吸健康；此外，磚面的抗污抗菌性能也同步升級(jí)，日常污漬一擦即凈，減少細(xì)菌滋生，讓 “溫暖的家” 同時(shí)也是 “健康的家”。

In terms of health, safeguarding your home environment from the source. We meticulously select eco-friendly materials with low radiation and no heavy metals. After high-temperature firing, the release of harmful substances falls far below industry standards, protecting the respiratory health of your entire family. Furthermore, the tiles' stain-resistant and antibacterial properties have been enhanced. Everyday stains wipe away effortlessly, reducing bacterial growth, ensuring your ‘warm home’ is also a ‘healthy home’.

尚豪美家用一塊磚，把 “溫暖” 從抽象的感受

變成了觸手可及的生活體驗(yàn)

03

何以見家？群星齊聚盛典，共證暖質(zhì)家的榮耀時(shí)刻

2025 年 10 月 16 日，佛山市禪城區(qū)佛山國際衛(wèi)浴陶瓷城 A3 棟的尚豪美家總部大樓，將因行業(yè)領(lǐng)袖、精英伙伴的匯聚而熠熠生輝。這場(chǎng)關(guān)于 “家” 的盛典，每一個(gè)環(huán)節(jié)都藏著權(quán)威背書與真誠分享，讓 “見家” 的過程更具分量與溫度：

09:35-09:55 特邀嘉賓致辭：作為行業(yè)權(quán)威代表，中國陶瓷工業(yè)協(xié)會(huì)秘書長 樊瑞新登臺(tái)發(fā)聲。他將從陶瓷產(chǎn)業(yè)發(fā)展視角，解讀尚豪美家開業(yè)與暖質(zhì)磚新品發(fā)布的行業(yè)價(jià)值，以專業(yè)洞察為品牌新征程注入信心，為這場(chǎng)盛典奠定權(quán)威基調(diào)。

09:55-10:10 董事長致辭：尚豪美家董事長姚龍?zhí)斗窒砥放剖d匠心歷程，以 “以尚之匠心，鑄豪之堂宇，成就萬千美家” 的使命宣言，揭曉品牌深耕暖質(zhì)磚品類的初心與遠(yuǎn)見。

10:10-10:30 醒獅盛典：先由尚豪美家總經(jīng)理蔡金林為瑞獅點(diǎn)睛，喚醒品牌新征程的活力；再由銷售總經(jīng)理唐九林接 “天青”，寓意品牌高瞻遠(yuǎn)矚引領(lǐng)行業(yè)；最后由副總經(jīng)理姚棟權(quán)接 “地青”，象征品牌根基穩(wěn)固深耕市場(chǎng)。隨后，尚豪美家董事長姚龍?zhí)?、尚豪美家總?jīng)理蔡金林，中國陶瓷工業(yè)協(xié)會(huì)秘書長樊瑞新、陶瓷資訊社長喻鎮(zhèn)榮、建材天地全媒體創(chuàng)始人羅青等領(lǐng)導(dǎo)將與瑞獅合影，定格傳統(tǒng)與創(chuàng)新交融的瞬間。

10:30-10:35 新品啟動(dòng)：尚豪美家董事長姚龍?zhí)?、中國陶瓷工業(yè)協(xié)會(huì)秘書長樊瑞新、陶瓷資訊社長喻鎮(zhèn)榮、建材天地全媒體創(chuàng)始人羅青、尚豪美家總經(jīng)理蔡金林將共同登臺(tái)，手掌輕觸啟動(dòng)柱，一同開啟暖質(zhì)磚新品的榮耀發(fā)布時(shí)刻。

10:35-10:40 授牌儀式：陶瓷資訊社長喻鎮(zhèn)榮將代表行業(yè)媒體，為尚豪美家總經(jīng)理蔡金林頒發(fā) “暖質(zhì)磚開創(chuàng)者” 榮譽(yù)獎(jiǎng)牌，這份認(rèn)可既是對(duì)品牌創(chuàng)新的肯定，更是對(duì)暖質(zhì)磚品類價(jià)值的背書。

10:50-11:10 新品深度解讀：拾叁科技傳媒策劃總監(jiān)楊展鴻將帶來專業(yè)分享，從設(shè)計(jì)邏輯、工藝創(chuàng)新到空間應(yīng)用，全方位拆解暖質(zhì)磚如何為家注入溫度，讓在場(chǎng)嘉賓清晰讀懂 “暖質(zhì)家” 的核心密碼。

14:30 后 展廳沉浸體驗(yàn)：下午開放的新展廳中，尚豪美家常務(wù)副總經(jīng)理謝育群、銷售總經(jīng)理唐九林、副總經(jīng)理姚棟權(quán)、副總經(jīng)理兼新媒體主動(dòng)營銷總監(jiān)蔡錦勝、奇薩小片磚聯(lián)合創(chuàng)始人兼品牌負(fù)責(zé)人歐偉邦、推廣部總監(jiān)陳慧芳將全程在場(chǎng)，為嘉賓解讀不同家居場(chǎng)景中暖質(zhì)磚的應(yīng)用巧思；晚間的自助晚餐與樂隊(duì)酒會(huì)，更能讓大家在輕松氛圍中與行業(yè)同仁、品牌團(tuán)隊(duì)深入交流，直觀感受尚豪美家的品牌溫度與空間魅力。

04

誠摯邀約：共鑒榮耀，回答 “何以為家”

16 年積淀，一朝煥新；暖質(zhì)開創(chuàng)，未來可期。

佛山市禪城區(qū)佛山國際衛(wèi)浴陶瓷城 A3 棟尚豪美家總部大樓，我們誠摯邀請(qǐng)行業(yè)同仁、合作伙伴、有 “筑家” 需求的你，一同走進(jìn)這場(chǎng)關(guān)于 “家” 的盛典。

在這里，你能看見陶瓷行業(yè)的創(chuàng)新力量，能觸摸到 “暖質(zhì)家” 的真實(shí)模樣，更能和我們一起，繼續(xù)探尋 “何以為家” 的時(shí)代答案。

Sixteen years of heritage, renewed in an instant; pioneering warmth and quality, with a future full of promise.

On 16 October 2025, at the Shanghaomeijia Headquarters Building, Block A3, Foshan International Sanitary Ware & Ceramics City, Chancheng District, Foshan, we cordially invite industry peers, partners, and those with aspirations to build a home to join us in this celebration of ‘home’.

Here, you shall witness the innovative force of the ceramics industry, experience the tangible essence of a ‘warm-quality home’, and join us in continuing to explore the contemporary answer to the question: ‘What constitutes a home?’

尚豪美家，等你共鑒榮耀，共赴未來！